About the session

Design, in modern world has evolved a lot from just being a representation of plan. Similarly designers have also evolved from being a mere support function to a core business function. Engaging the current generation millennials who are less loyal when compared to previous generations which is realistic challenge for many brands today. But a few brands has decoded the formula which is DESIGN. Here is the point where designer needs to wear multiple hats by understanding the business objective, technological possibilities, their limits and resolve the problem which are core competency of any business  thus creating the need of design entrepreneurs.
People most definitely know YouTube, but who is Chad Hurley?
Chad Hurley is a smart entrepreneur with a design background; one of his notable works is the design of the original PayPal logo. After working for eBay, he decided to take his career to the next level. Having a design background he strived to solve a common problem for the end user, by focusing on contextual inquiry provided by users. Also by analyzing problems at the front stage - an experience's top-level touch points and the backstage - the processes and systems that lied beneath. Thus he founded YouTube with two of his PayPal co-workers. In 2006, YouTube was sold to Google for $1.65 billion.

Who should attend?
Designer who have an aspiration to become Entrepreneurs.

Session Level: Basic to intermediate.
Others: Non Designers or any Design enthusiasts and the believer in designs can attend this session.


Speaker Santhosh Palvesh's Picture

Santhosh Palavesh

Currently the Founding & CEO of UMM Digital and Chief Innovation Officer of Belfrics. UMM Digital is a new age award winning digital transformation firm helping brands with digital transformation ranging from product development, business digitizing to strategic digital marketing. One of India's top 20 digital transformation firms having a presence in over 3 countries. Belfrics is multi-vertical blockchain startup with presence over a dozen countries. Belfrics is into Crypto trading, Blockchain Development, Blockchain Media etc.

Speaker Pramila Jain's Picture

Pramila Jain

I run a creative agency named Candyfloss. I specialize in brand identity design and advertising and offer services to business of all sizes and start-ups. We are a five-member virtual team with myself as a founder, strategic planner, content writer, one designer and programmer. Candyfloss is certified in Google Adwords Professional. We also offer services such as Social Media Marketing, Website Design, Hosting and Maintenance.
Some of our prestigious clients are PepsiCo, Lunchboxmc, National Switch Gears, Abirami Jewels, The Plank, Shabu Baby, Felicity Solutions, Playfiks, Neelyog Builders etc


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