Get Cre-AI-Tive

A workshop to kickstart your GenAl journey

Book Your Tickets

Sunday, 4th August
M2P Fintech, Guindy, Chennai

04-Aug-2024 9:30 AM – 6:30 PM

Early Bird Offer

Rs 1250

Rs 1750

About the Session

In this workshop, participants will dive into the world of generative Al and its application in marketing. We will begin by outlining the benefits of using generative Al tools such as Chat GPT, Leonardo.ai, and Photoshop beta, focusing on the efficiencies gained in time and resources. A detailed explanation of how to prompt in these generative engines will equip participants with practical insights into integrating Al into their creative workflows.

OBJECTIVE

Our goal is to augment creativity through generative Al, optimizing processes such as designing, brainstorming, and copywriting. By the end of the workshop, participants will not only understand the practical applications of Al in marketing but will also have hands-on experience creating innovative marketing campaigns using Al-driven tools.

WHO CAN ATTEND:

Whether you're a designer, marketer, or creative enthusiast, this workshop is for you! If you're eager to explore the world of AI and elevate your creative skills, join us and experience the future of creativity.

About the Speaker

With 35+ years of experience, he heads the design teams in the Global Brand Solutions Division in RRD as Chief Creative Alchemist. Additionally, leads a team of techno-design geeks in RRD’s innovation lab called The_Loft@RRD, for Generative AI, 3D, interactive & XR Solutions. He is also part of the academic panel of Delhi Skills & Entrepreneurship University (under UGC), helping them set the curriculum and syllabus for a three-year design course.

Manoj Paul

Chief Creative Alchemist -RRD GO Creative

RRD

The Team

Prithiv Kumar

Creative Problem Solver -RRD GO Creative

RRD

A late nighter fuelled by coke zero, always fizzing with new ideas, Prithiv Kumar is a curious mind who loves to create. He's won the Comic-Con cosplay competition twice with his hand crafted cosplay. He believes that we’re all natural storytellers. With an advertising background and brand psychology, currently he is a senior visualizer and prompt engineering expert at RRD, where he explores and experiments with new technologies.

Mrudula Isaac

Generative AI specialist -RRD GO Creative

RRD

A fine arts graduate and an out-of-the-box artist to whom anything is a canvas, Mrudula Isaac has humbly put up her front as a visual designer and a prompt engineering expert. As a soprano at Chennai's newest ensemble, her singing voice can hit notes to which only bats can respond to. With a rich background in art and art history her intricate prompts have left AI engines in classrooms wanting to learn more.

Krishnan

Senior Copy Writer -RRD GO Creative

RRD

A man of his “words”, no, but literally a copywriter by day and a wild thought wanderer by night, Venkata Krishnan AKA Venky has made truce with his title of a senior copywriter and a prompt engineering expert. A choice less model, and a student of creativity, journalism and advertising, Venky is a multilingual wordsmith with a colorful vocabulary that captivates all who listen.